EGMT 607-Marketing for Engineers

Catalog Description:

Focuses on the marketing of engineering services and engineered prducts to industrial and governmental customers. Explores the interdependece of engineering marketing, manufacturing, and finance through strategic business planning. Covers industrial and government procurement, sales techniques, costs, pricing, marketing research, proposal preparation, and client relationships.
Credits: 3.00
College: College of Engineering
Department: Engineering Management
Restrictions: Must be enrolled in one of the following Program Level(s): Graduate Quarter
Pre-Requisites: EGMT 501 Minimum Grade: C and EGMT 531 Minimum Grade: C

Expanded Course Description and Textbook Information:

This course is designed to provide a basis to learn key concepts of marketing for individuals whose undergraduate degree is in science or engineering.

The course will introduce and explain the critical difference between marketing versus sales. Relevant topics for technology managers will include market segmentation, competitive analyses, forecasting new product demand, and linking R&D to market inputs.

Several homework assignments are given during the course to help the student link their own respective actual experiences to the concepts covered in the course.

Textbooks:

	Marketing Management, 13th edition by Philip Kotler and Kevin Keller ISBN 10: 0-13-600998-0 ISBN 13: 978-0-13-600998-6